Freeview – Identity for the UK’s biggest TV platform capturing the collective energy of its huge audience. As part of the DBLG team, we set out to create a warm, human, colourful campaign. The result is 30 visual worlds featuring the mesmerizing movements of 1,000 extras. Shot entirely in-camera, these commercials comment on storylines happening that day, providing a contextual and conversational heart to the brand.
Agency – Anomaly London Executive Creative Director – Oli Beale Concept, Art Direction, Director, Production – DBLG DOP – Marcus Domleo 1st AD – Sam Le Page Art Director – Jack Kirby Behind the Scene / 360 – Ian Allardyce Offline, Grade, Audio – Envy Post My Role – Design and Planning